The Most Premium Gaming Audience for Media Buyers Globally
If you work at Amazon DSP, get in touch to learn how you can reach affluent gamers during playtime with world-leading attention and engagement metrics
85%
90%
85% of our gamers are not
found on Twitch
Trusted Premium Attention
Publisher on Adelaide
#2 Biggest US Gaming
Property (Comscore)
Our Audience
Monthly Active Gamers
Avg. Hours Played
per Month (per gamer)
1.14X MORE LIKELY TO HAVE High Household Income
GEN Z & MILLENNIAL AUDIENCES
25%
have household incomes above $85K
1.4x
more likely to purchase a car in the near term
2x
more likely to consider luxury brands
2.5x
more likely to be planning to buy a home
Overwolf’s audience is highly competitive, strategic and tech-savvy compared to the average “casual gamer”
Intelligent
Opinion-leaders & tastemakers in their direct social circles, always ahead of the pack
Ambitious
Proactive with a relentless ambition to improve and enhance their daily experiences
High Disposable Income
Affluent net-worth shown by investment in powerful PC hardware & peripherals
Enhancing playtime meets premium ad engagement
As the world’s leading app store for gamers, we provide hundreds of in-game companion tools that appear as desktop overlays during playtime sessions, from real-time stats to interactive gaming tips.
Unlike the short-burst session time of mobile gaming, our audience spends 65+ hours monthly in-game on PC. Media buyers are able to reach this audience on premium real estate (big screens & headphones on) with full ad immersion and no outside distractions.
Our Ad Inventory
In-Play Video Ads
IAB Compliant
400 x 300
IAB Compliant
300 X 250
IAB Compliant
Short-Form Pre-Roll
760 X 427
6"-10" Non-skippable
In-Stream
IAB Compliant
VERTICAL VIDEO 1X1
Ratio 9:16
In-Play Display Ads
IAB Compliant
300 X 600
Half-Page
IAB Compliant
300 X 250
MPU
IAB Compliant
160 X 600
IAB Compliant
400 X 600
Half-Page
Fully compliant with industry standards and brand safety requirements
Overwolf in the Press
“How gaming firm Overwolf quietly became one of the major players in gaming advertising”
“Overwolf selected as one of the first premium gaming publishers on The Trade Desk OpenPath”
Trusted Partners
Get in Touch
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